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Skincare Sensation Jaime earl

Everybody wants to start a makeup a line, but what about creating a skincare line. After all, you need to have good skin to put the color on.

So, here's the scoop on one of Vivica Fox's and other celebrities' skin secrets: Jaime earl Natural Skincare.

Good Skin

There's nothing like a mother's touch. Jaime Earl William's mother made magic by creating products to remedy her daughter's sensitive skin. Motherly love and nature's purest ingredients formulate the Jaime earl Natural Skincare line for people of all ages and races. The benefits for women of color that use the products is a serious something good: Healthy, radiant, soft brown skin is the foundation of black beauty. If you spend on any cosmetic, treatment for skin is the most essential.

Part Art, Part Science

Jaime earl is truly a revolutionary skin care brand. The peddling of unrefined shea butter is not a new business in the black community. There are certainly a growing number of contemporary, black woman-owned, all-natural beauty product lines. However, Jaime earl is the premiere prestige, organic skincare brand distinguished by vivid colored, vintage-inspired label designs, an Internet sales presence and coming soon boutique and department store distribution.

Carefully researched, Jaime earl products are developed to primarily stimulate moisture in the skin and provide a protective shield to the environmental elements that cause dryness, itching or splitting. "Our products are particularly effective for soothing delicate skin conditions," says Jaime. "They are designed to hydrate the skin to look and feel its best." Ingredients are selected for scientific properties as well as aromatic sensory appeal. Jaime gave this quick rundown: Rich Shea and mango butters hydrate; avocado for vital nutrients and vitamins; sugar produces a natural glycolic and naturally sweeten the skin with healing cane crystals and essential oils to exfoliate, protect and glow; fresh ginger root exfoliates and releases toxins from the skin, increases circulation, and polishes to a stunning, even tone.

Jaime earl packaging is as pleasing as its contents. Jaime studied commercial art and has more than 16 years of art design to her credit. Her well-recognized work at agencies and on a freelance basis spans from top bill financial, advertising and brand clients to many of the industry's leading publishing titles. The Jaime earl brand of natural skincare is distinguished among its peers for its unique blend of art & science. Having a beauty regimen is about the care taken to details. When one spends upwards of $20 on a product and reaches for it, the product should look the part. It's one of the reasons we applaud Jaime most. Abstract floral and colorful designs spark figurative imagery that takes you away as you prepare to indulge. The inspiration for our packaging comes in part from the ingredients; the style is inspired by the elegant and sophisticated, but also young and fun, and the patterns of Emilio Pucci. Jaime earl products are about natural, healthy ingredients, but they are also about glamour. The package designs are a visual expression of the invigorating scents and a mood alteration. "I am inspired by fashion and fell in love with Emilio Pucci's work in the early 60's so I incorporated a Pucci-esque feel into the design," Jaime shares. "I am a perfectionist and my own biggest critic so a solid visual is important to the overall quality of my products."

You want some of this brown sugar

After one face wash, I didn't know how to behave. Because I wear a variety of color cosmetics, cleansing is critical. Jaime earl's Brown Sugar Face Polish is a holistic experience. The granules are the perfect size - large enough to exfoliate pollutants from pores properly yet subtle to safely not irritate skin. You can feel your endorphins perking up from the freeing thought of knowing that the ingredients are pure. Awe, skin breathes again.

What's haute

We loved Jaime's products so much that we had to have something in our online boutique. The Haute Chocolat Cocoa Shea formulated by Jaime earl exclusively for COCOACHiC is not your old-time cocoa butta. Haute meaning fashionable, French for high, is the only way to describe this luxurious, lightweight, whipped, organic and sensual body crème that helps you to achieve the good skin that's in. Haute Chocolat embodies the essence of modern black women - created for and by sistas doing it for themselves, together. It's who we are and how we do - so sweet, so sleek, c'est COCOACHiC!

~Bernie

Check out Jaime Williams' website in the Skincare category of CHiC Links.

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